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Fine Grit Social Media Docu-Series

Documentaries

Company Docu-series

Meeting Katie, the owner of Fine Grit, a Charlotte-based specialty fixture company, quickly turned into both a friendship and a long-term business relationship. Katie approached Ardent House looking for a social media video series that would showcase the unique woodworking process behind her company’s installation for a local Charlotte NC restaurant. Together, we created content that highlighted Fine Grit’s craftsmanship while telling the story of their brand in an authentic and engaging way.

Production Strategies over time were needed.

Capturing the build process meant filming over the course of four months, spread across individual shoot days. To keep production efficient and on budget, we scaled the project down to a single camera and crew member. This lean setup gave us the flexibility to film short sessions whenever major milestones took place. Some days Katie would call us in to capture a massive counter installation, while on others we documented 35 pieces of custom ceiling décor being carefully placed by hand. The project required us to stay flexible, available, and ready to film at a moment’s notice, and that adaptability is what brought the story of Fine Grit’s craftsmanship to life.

We were flexible for our client by being on call when a new phase of the build project was ready to be filmed.

Date: May 21, 2024
Client: Fine Grit
Services: Documentary Social Media Series